Barter Agreement Traduzione
The change in advertising goods or exchanges consisted of a series of activities aimed at providing television or film programmes already financed and produced in exchange for their broadcast. In this way, small independent networks could receive programs of qualitative value at the lowest costs. the advertising trade has been and remains one of the most exploited practices in the field of advertising, as it is advantageous for both companies and television channels: on the one hand, it allows companies to save on the purchase of advertising space or to finance advertising campaigns with goods and services subject to their own production; On the other hand, it allows television broadcasters to obtain entertainment programs that are already funded and included in their schedules at a minimum cost. It should be noted that these programs are structured as a normal television program and are therefore perceived by the viewer, unlike the conventional television spot. In other words, they are more effective than the classic TV spot to attract the public`s attention and, moreover, allow you to reject the brand in a different way in order to bring the audience closer to its language and style. The greatest efficiency is due to the fact that the viewer does not immediately recognize the advertising nature of the message. Please confirm that you are a snoch by checking this box.